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trademarks

So Long Sohar: Arbitrary Changes to Spelling of Omani City Names

It’s been almost a year since the┬ánew spelling of Sohar – with a ‘U’ instead of ‘O’ (Suhar) – started appearing on the highways in Oman. I, like many other people, have been extremely annoyed by this arbitrary change to the spelling of the name of my beloved hometown. This change in the spelling is not only annoying, but it is harmful to the identity of the city and to many businesses that are based in Sohar or have the word Sohar as part of their registered trademark names.